https://hanbidd4.wixsite.com/centrestage
Statement
of Intent – Website
For
my website I kept to my house style of Blue and Orange as much as possible. One
way to ensure this was to copy the colour codes from my covers onto the website
so the two were exactly the same. I chose block colours and bold wording to
portray the audience I wish to attract, the
innovative individual who sees more than just clothes. The message I wish
to send is the strength of Judith Butlers’ words of ‘performance’ – I interpret this very metaphorically, the world is
your stage and you must take your spotlight, so bold was non-negotiable.
Additionally, my secondary page highlights the two models I used, Tess
Richardson (stage name: Tess Richards) and Mia Edwards (stage name: Mia
Santino). This enabled exploration into the models which emphasised why they
were perfect for the message of the magazine. The addition of social media
needed Instagram, Facebook and Twitter logos throughout with links to allow
viewers to connect. This also reinforces the audience as the average social
media user is between the ages of 16-34, with an overall percentage of 71%
users of Instagram on a regular basis (https://www.statista.com/statistics/274829/age-distribution-of-active-social-media-users-worldwide-by-platform/). The interactivity of my
website proves crucial as the homepage includes multiple reference to
‘subscribing’ to our website, also the ability to leave comments and ratings.
This allows me to track our viewership and exactly whom is interested in what.
The Website’s main focus is on promoting the models I have used. I have done
this by including slideshows of professional photos alongside more casual
photos of them, wearing sunglasses, and walking around set. This is useful as
viewers are granted insight into both the message I portray and the
personalities of my models. Synergy and branding is essential for the media
industry as creating an online and offline assemblage / persona compliments the
interaction with an audience. It enables the brand to be personal and
recognisable – this is the sole reasoning for being consistent with logos and
house style as the brand must be recognisable not perplexing. Social media
links on the website guarantees synergy with external ‘CENTRESTAGE’ profiles –
providing endless contact with the audience. The true uniqueness of
‘CENTRESTAGE’ is our message and our inspiration which is Judith Butler. Her
theory has enabled many confused individuals to learn that your portrayal of
yourself should not sadden or trouble one, it is simply their performance on
the day. Especially in today’s climate of 21st century gender
debates, this method enables individuals’ comfort and a non-aggressive approach
to themselves – for some, this is a secure method for safety. The message is to
perpetuate this ideology to settle individuals into their own skin, which I
ensure ‘CENTRESTAGE’ can do.
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