The magazine websites I chose to analyse were Vogue and Hello Magazine. These both portrayed similar yet slight differences between the two. Vogue adhered to their house style very rigidly whereas Hello Magazine was a bit more expressive. However, the difference between the two websites which made specific impact was the advertisement - Vogue advertised themselves alongside other brands very covertly with hyperlinks to these brands, whereas Hello Magazine featured multiple advertisements which are dependent for each user (E.g. advertisements are often generated based on search history - since I like makeup, I had advertisements for makeup brands)
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